About
We’re committed to helping Australian SMEs take control of their finances with an AI-first spend management platform
Our vision is to build a more resilient Australian economy by eliminating overspending and enabling businesses to operate more efficiently.
With a team of experienced professionals, we empower businesses to:
Automate financial processes and streamline expense management in one place.
Gain real-time cash flow insights for 100% visibility into spending.
Optimise resource allocation with smart budget controls and accurate tracking.
Save time and money by eliminating manual expense processes and paper receipts.
Our core values
We believe in four core values and are committed to customer satisfaction and excellence.
Embrace change
We thrive on curiosity and boldness, constantly iterating and improving. Agility is in our DNA—we adapt quickly to change and embrace innovation.
Guided by customer feedback, we remain flexible and ready to adjust our roadmap to consistently deliver value and impact.
Carte Blanche
We reject bureaucracy and micromanagement, believing that leadership’s primary role is to support and elevate teams. By fostering trust and encouraging diverse thinking, we empower our people with the freedom and flexibility to do their best work.
Clear KPIs for teams and individuals ensure transparency, accountability, and recognition, enabling employees to make informed decisions with confidence and autonomy.
Find wisdom in data
Data drives everything we do. We use insights to solve problems, validate ideas, and make informed decisions. Being resourceful means measuring, analysing, and leveraging data to influence positive change and drive better outcomes.
We all 'own it'
Our shared vision and determined mindset push us to take initiative and lead by example. As shareholders in Budgetly’s success, we each take responsibility, act with purpose, and get things done—making a meaningful impact together.
Our history
Our Founder & CEO, Simon Lenoir, experienced the struggle with spend management first-hand, back when he founded his first company, Rezdy, a global B2B SaaS business.
In fact, Simon mentioned to his long-time friend, the CEO of Spriggy (a mobile app and prepaid Visa card that makes it easy for parents to manage pocket money), that “if parents can trust a 12 year-old with a card, then CEOs can certainly trust their employees with a card!”
However, Simon could not find a suitable solution in Australia, so he decided that he would be the one to build it, solving this problem that so many small-to-medium Australian businesses experience and to eliminate over spending.
The urge to build Budgetly was born.
Our leadership team
Simon Lenoir
Founder & Chief Executive Officer
Our fearless founder, Simon, is armed with experience gained from previous success in creating a Deloitte Fast 50 Business. Simon is now dedicated to building the first inclusive growth business that benefits both people and profit.
Hugo Sterin
Chief Technology Officer
Seasoned tech leader with a track record at Amazon Web Services (AWS), empowering digital businesses with cloud tech. Co-founder of Rezdy, a global tour booking platform. Passionate about innovative, customer-centric products via cloud tech and software development.
Lizzie Babarczy
Chief Marketing Officer
Curious about new technology and data. Experienced brand and marketing specialist with 20+ years in B2B, B2C, and SaaS marketing. Skilled in data-driven growth, global branding, and team leadership with a strong work attitude to achieve key KPIs.
Robert Easton
Chief Financial Officer
Robert is a seasoned Accountant with 25+ years of experience, specialising in high-growth SME services businesses in the UK & Australia. Outside work, he enjoys spending time with his wife Alison, son Harry and their dogs and is an avid amateur triathlete.
Peter Jotanovic
Head of Product
Accomplished product, research, and design leader with 14 years’ experience as a business owner/operator of a design agency and product consultancy, followed by 10 years as Product Lead for B2B/SaaS companies.
At Budgetly, Peter's emphasis lies in customer-centric solutions, merging creativity with strategy to drive transformative change.
Matthew Clements
Head of Growth
A SaaS sales specialist and startup culture enthusiast, Matt brings cores values of purpose, mission and culture to his team building approach. He has a proven track record of successfully spearheading initiatives that drive growth and lead dynamic teams.
Caitlin Clements
Head of People & Culture
A seasoned leader in Recruitment and People Operations, specialising in streamlining processes for high-growth tech companies while fostering a people-centric culture. Caitlin has contributed to growth journeys from startups to global corporations, excelling in culture development, operations, and remote work advocacy.
At Budgetly, we’re on a mission to build a more resilient Australian economy by eliminating overspending and empowering businesses with smarter financial management.
We’re a fast-growing, AI-first fintech startup operating fully remotely—bringing together a team across Australia that values transparency, trust, and the freedom to focus on meaningful work instead of red tape.
If you want to have ownership, flexibility, and the opportunity to solve real-world problems for SMEs, let’s talk.
